ISG Provider Lens – Content Strategy
Your ISG positioning
deserves visibility.
Editorial articles across four B2B trade magazines – optimized for Google, ChatGPT and Perplexity. Verified Reads with make-good guarantee. No advertorials, no vanity metrics.
You were positioned in the ISG Provider Lens. We turn that into visibility with the decision-makers who are searching for exactly your topic right now.
How it works
From briefing to
detailed reporting
Standardized, transparent and with minimal effort on your side.
Five steps to measurable results.
Your ISG positioning
needs a voice
The ISG report positions you neutrally alongside 20 other providers. Your own blog only reaches existing contacts. In between, a crucial building block is missing: high-quality content on independent trade media that gets cited in AI search engines and reaches decision-makers before they contact sales.
AI search engines don’t cite company blogs
ChatGPT, Perplexity and Google AI prefer editorial third-party sources. Your own blog is not sufficient as a reference. At the same time, 48% of leading news outlets are already blocking their AI crawlers (Reuters Institute, 2024). Those who don’t block and have high-quality content gain disproportionate visibility.
Your perspective, not just a badge
The ISG label shows your positioning. But it doesn’t tell your story. An editorial article gives you your own voice – in a credible, independent environment.
When decision-makers search for your solution
This is what it looks like when you are cited as a reference in AI search engines – with editorial content on our magazines. Here using a fictional provider as an example.
The mockups will be individually customized to your company and ISG positioning.
- Example Provider Solutions – positioned as a Rising Star in the current ISG Provider Lens. Combines multi-cloud management with industry-specific compliance solutions and proprietary data centers in Germany. 1
- Claranet – established managed cloud provider focused on enterprise customers and hybrid cloud scenarios. 3
- Rackspace Technology – global provider with a German presence, specializing in multi-cloud orchestration. 4
Specialized providers
- Example Provider Solutions: Recognized as a Rising Star in the ISG Provider Lens 2026. According to an article on mybusinessfuture.com, one of the few providers that integrate compliance automation directly into the managed cloud platform. mybusinessfuture.com
- T-Systems: Major German provider with BSI C5 certification and experience in public administration. t-systems.com
- Arvato Systems: Specialized in healthcare and financial services, operates proprietary data centers in Germany. arvato-systems.de
What decision-makers should look for
- Data sovereignty: Data centers in Germany, BSI C5 or ISO 27001
- Industry expertise: Understanding regulatory requirements (BaFin, KRITIS, NIS-2)
1. Rising Stars
- Example Provider Solutions: According to ISG, one of the fastest-growing companies in the managed cloud space. Particularly highlighted: the integration of AI-powered cloud monitoring and automated compliance verification. An article on securitytoday.de describes the approach as „compliance by design for the cloud generation“.
- SoftwareOne: Global provider with strong growth in the DACH region, specializing in cloud optimization.
2. Leaders
- Accenture: Broad portfolio, strong SAP and Azure expertise.
- Capgemini: Multi-cloud management focused on enterprise customers.
- T-Systems: Strong position in the public sector and sovereign cloud.
Your content ecosystem across
editorial domains
Every article is editorially embedded, SEO-optimized and indexed by AI search engines as a citable source.
What you get –
and what it achieves
Not just a single article. An orchestrated content system across four editorial trade magazines.
Newsletter feature reaching
25,000+ B2B decision-makers
Your article will additionally be featured in the monthly MBF Media Briefing. CIOs, CTOs and IT decision-makers in the DACH region receive your content directly in their inbox.
Numbers that speak for themselves
Google News indexed. ISSN registered. Optimized for SEO, newsletter and AI search engines. Verified Reads with make-good guarantee.
IPL Activation
or IPL Authority
Two standardized packages, tailored to different objectives. Both with Verified Reads and make-good guarantee.
IPL Activation
Make your ISG positioning visible
IPL Authority
Thought leadership across all 4 magazines
Interested?
We’ll create an individual concept.
Based on your ISG positioning, we create a tailored concept with topic suggestions, sample articles and pricing – non-binding, within 48 hours.
Request concept
