Performance Publishing for
Media Kit 2026
Measurable impact for your B2B content in premium environments – with read guarantee, make-good, and transparent reporting.
Trusted Voices & Contributor Network
We work with industry journalists and subject-matter experts who are deeply embedded in their fields. Every piece goes through double editorial review and is prepared GEO/AEO-ready. That is what sets us apart from interchangeable sponsored content.
Editorial at expert level
Senior editors with decades of experience in IT, industry, and finance. Hand-picked, never outsourced. Every article goes through full editorial supervision, not just proofreading.
Senior editors with decades of experience in IT, industry, and finance. Hand-picked, never outsourced. Every article goes through full editorial supervision, not just proofreading.
Trusted voices from your space
CIOs, CISOs, Heads of Digital, and finance leaders as co-authors. Quotes and insights straight from practice. That lifts your article visibly above typical PR placements.
CIOs, CISOs, Heads of Digital, and finance leaders as co-authors. Quotes and insights straight from practice. That lifts your article visibly above typical PR placements.
4 languages, native-speaker network
DE/EN/FR/ES with a native-speaker editorial network. True localization, not word-by-word translation: sources, benchmarks, and examples adapted per market. Critical for campaigns beyond DACH.
DE/EN/FR/ES with a native-speaker editorial network. True localization, not word-by-word translation: sources, benchmarks, and examples adapted per market. Critical for campaigns beyond DACH.
Why MBF Media:
25K+
B2B Subscribers
120+
Satisfied Media Clients
4
Trade Magazines
1
Publishing Network
MBF Media Core Promises
Verified Reads
Pay for real reading engagement, not impressions. Every read is measured - with dwell time and scroll depth.
Premium Distribution
Whitelisted premium environments like Handelsblatt & Sueddeutsche. Curated placement, no open networks.
Make-Good Guarantee
KPI not reached? We deliver more - at no extra cost. Performance risk lies with the publisher, not with you.
GEO/AEO Optimized
Structured for Google News, ChatGPT & Perplexity. AI crawlers allowed - while others block them.
Why Performance Publishing?
No bought reach, no banner inventory.
Instead: Editorially led magazine quality combined with contextual reading recommendations in premium environments.
The Difference:
Traditional Media Placement
MBF Media
(Performance Publishing)
Environment & Brand Safety
Billing
AI Visibility & Indexing
Distribution
Performance Risk
Targeting
Multiple advertisers in view, display inventory alongside content
Impressions/CPM: payment is for the view
Frequent AI crawler blocking (paywall protection, licensing strategies)
Programmatic networks, open reach
With the advertiser
Cookie-based (privacy restrictions with increasing regulation)
Exclusive attention window: display-free, brand-safe, magazine quality
Verified Reads: payment is for proven reading engagement
Explicitly AI-optimized: Structured for Google News, ChatGPT, Perplexity (GEO/AEO) – content is made indexable & citable
Premium Whitelist: Curated reading recommendations in premium environments (e.g. Handelsblatt, Sueddeutsche) + native reach
With the publisher: Make-Good until agreed KPI is reached
Context Targeting: topic-based, cookie-independent, GDPR-compliant
The decisive difference: Traditional media placements work with impressions, display inventory, and programmatic reach. You pay for views – not for attention.
We charge via Verified Reads: proven reading sessions instead of impressions. Your content appears in an exclusive, display-free environment – as a trade article, not as ad space. Distribution runs via a curated whitelist (e.g. Handelsblatt, Sueddeutsche), in addition to native magazine reach.
And: If the agreed reads KPI is not reached, we deliver more – until the target is met. Performance risk lies with the publisher.
The result: Brand-safe, AI-indexable, measurable – and predictable.
How Measurable Impact is Created
Briefing & Setup
You deliver your material - whether finished article, PR text, or bullet points. We develop a tailored plan: format, channels, timing. Within 24 hours of receipt, you get the kickoff setup.
Editorial Refinement
We refine your content: headlines, teasers, structure, metadata - all optimized for readability and AI discoverability (SEO, Google News, GEO/AEO). You receive a publication-ready draft for final approval. Depending on package, within 48-72 hours.
Go-live & Distribution
After your approval, the article goes live and distribution starts - optionally via our B2B newsletter with 25,000+ subscribers, LinkedIn, traffic push, and premium reading recommendations in whitelisted environments.
Reporting & Make-Good
You get access to the dashboard with real-time metrics: Verified Reads, reading time, engagement, CTA clicks. If the agreed reads KPI is not reached, we automatically deliver more - until the target is met.
Make-Good applies when agreed reads are not reached (excluding missing assets/approvals). Details in the PDF.
Why Agencies Work With Us
Publisher Standard, Not Display Inventory
Curated content, clear editorial focus, mobile-optimized. No banner distraction, no vendor blog aesthetics.
Premium Distribution via Whitelist
Reach is built through contextual reading recommendations in premium environments - not through open networks or bought clicks. Topic fit and availability are verified.
Transparent Reporting & Compliance
Dashboard with UTM logic, clear labeling per policy, GDPR-compliant processing. White-label reporting for agencies on request.
Native Magazine Reach with Substance
Our four B2B magazines reach 25,000+ newsletter subscribers in IT, industry, and business - before premium whitelist distribution adds additional reach. You benefit from editorial trust and topical relevance.
15% Agency Commission (AE)
Agencies receive 15 percent agency commission (AE) on all media bookings when delivering their own content.
White-Label Reporting
Reporting, dashboards, and campaign documentation fully in your CI on request. Your client only sees your brand.
No-Poaching Guarantee
We work exclusively with you. No direct sales, no parallel acquisition of your existing clients.
No personal data collected. B2B company signals aggregated at enterprise level only.
Popular Starter Packages
SEO-Kick
890 €
For fast, clean visibility in a publisher environment.
The entry point when you need a strong, citable trade article that is indexable and works as a reference – without campaign overhead.
Ideal if you...
-
- need a credible publication in premium magazine look quickly
- want to properly serve SEO/Google News/AI search (AI-ready)
- need a content anchor for PR, sales, partners, or recruiting
Reads-Boost
2.490 €
Predictable impact – with verified reads & make-good.
When you don’t want to talk about impressions, but about proven reading performance. We push via native reach + premium distribution (whitelist) – and deliver more until the agreed KPI is reached.
Ideal if you...
-
- need awareness with substance (content is actually read)
- want predictable campaigns: reads guarantee + reporting
- want to bring PR/comms topics to the target audience – brand-safe, display-free
Lead-Magnet
4.990 €
Demand & lead generation from a publisher environment – with measurable CTA funnel.
For those who want to turn content into qualified traffic and conversions: We connect the article with a clear CTA to your landing page/microsite – including tracking and reporting.
Ideal if you...
-
- want to drive intent traffic to a LP, demo page, or asset page
- want to manage campaigns via UTM/CTA KPIs (not just clicks)
- need predictable performance: reads guarantee + make-good as safety net
All packages are combinable. For agencies: individual bundles/discounts by volume – including white-label reporting on request.
What the Media Kit Contains
Rate Cards
Prices, package overviews, add-ons, and special formats
Setup Examples
Workflow illustrations, white-label and agency-safe options
Terms & Definitions
What is a Verified Read? How does Make-Good work? Which policy applies?
FAQs
How is content labeled (Policy/Brand Safety)?
All publisher content is clearly labeled as sponsored/advertorial per policy. No hidden product placement. Labeling on mobile and desktop per current guidelines. You receive a mock-up for approval in advance.
What counts as a Verified Read?
A Verified Read is a measured reading session with a defined minimum dwell time and (optional) scroll depth. We do not count mere impressions, but documented reading interactions. Exact metrics are in the PDF.
How does premium distribution via reading recommendations work?
Your content is distributed via contextual recommendations in whitelisted premium environments (e.g. Handelsblatt, Sueddeutsche) – based on topic fit and availability. This is not open programmatic buying, but a curated whitelist.
What do I see in the reporting dashboard?
Reads (total/daily), average reading time, scroll engagement, CTA clicks (UTM-tracked). Optional: aggregated B2B company signals at enterprise level (GDPR-compliant, no personal data). Dashboard access from campaign start.
What does Make-Good mean specifically?
If the agreed read KPI is not reached after the initial run, we automatically deliver additional distribution – at no extra cost. Make-Good only applies if all assets/approvals were provided on time. Details on timing and conditions in the PDF.
What does GEO/AEO-optimized mean?
GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) describe the optimization of content for AI-powered search systems like ChatGPT, Perplexity, or Google AI Overviews. We structure articles per E-E-A-T criteria, explicitly allow AI crawlers, and implement schema markup. The result: Our magazines are regularly cited as sources in LLM responses – verifiable in numerous examples. The full approach is explained on our AI Visibility page.
Can I book MBF Media as white-label through my agency?
Yes. We regularly work in the background for creative, PR, and media agencies. Your client sees your agency, we deliver editorial, distribution, and reporting. The full terms, attribution, and process are laid out here for agency partners. Standard AE: 15 percent on the total project.
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